"A logo that looks to the future, to technological changes - comments Andrea Bortolamasi, Councillor for Culture - how we look to the future the challenge we face strong in our roots. Those of a city that has creative know-how in its DNA and wants to increasingly become a place where, with culture at the centre, humanistic and scientific knowledge dialogue to build the conditions for harmonious development'.

The authors of the logo, "Armchairs & Santunione"of Vignola, describe their work as follows:

"was produced by tracing the medieval and Roman core of Modena, a hexagon and a rectangle, as a representative pictogram of the Modena Candidate city of Media Arts project, for its ability to evoke at the same time the city's identity, its link with the past and the future, and the relationship that is to be established between technology and culture.